Gravure printing helps to personalize packaging，As the saying goes, "people rely on clothes, Buddha relies on gold clothes", and good packaging often plays a role in adding points. Food is no exception. Although simple packaging is now advocated and excessive packaging is opposed, generous, refined and creative packaging design still plays a key role in food marketing. In order to keep up with the rapid pace of change in consumer demand, packaging product manufacturers always need to remain innovative, so where will packaging innovation technology go in the future?
Constant changes in consumer habits have prompted state-of-the-art technology to provide sufficient conditions for packaging companies to remain innovative. Analysis and exploration of the future development trend of packaging can be viewed from the following four aspects.
ancient type
The 2012 London Olympics, the wedding of Prince William and Kate Middle, the Queen crown coronation and above made the world feel the patriotism and pride of the British people.Subsequently, the UK packaging industry has also undergone corresponding changes, goods in the packaging design to pay more attention to reflect the traditional style and nostalgic design concept, because the old brand can more reflect the sense of maturity in the UK.
Old-fashioned packaging not only plays an important role in the trend, but also conveys a sense of reliability. Based on this, many brands and products can more easily get the attention of consumers, because they know that they can be trusted by the public, and the packaging happens to convey this key message.
Personalized packaging
Personalized packaging prints have become one of the most effective tools for brands to attract customers. The beverage company Coca-Cola has put it into practical application, and has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved its corporate brand influence and has been highly recognized by the market. It needs to be emphasized that Coca-Cola is just the beginning, and many brands in the market are now beginning to provide consumers with personalized packaging. For example, vodka, the wine label uses 4 million unique personalized designs, making it a consumer favorite.
Brand suppliers have begun to enhance their corporate influence through the Internet and social media, and consumers have a deeper and more thorough understanding of the term personalization than before. For example, Heinz ketchup, which is especially popular on Facebook in the United States, is very popular because you can give it as a gift to your friends and loved ones. At the same time, the advancement of technology has made the product more creative and cheaper, and the rise of personalized packaging is a good reflection of the vitality of the packaging industry.
Sub-packaging
To be successful in the market, brands need to understand the underlying needs of consumers. For example, convenience packaging is suitable for consumers on the road, who do not have time to open large and complex boxes. New and convenient packaging, such as soft flat packs that can be squeezed out and distributed to different people, is a very successful case.
Simple packaging can also be shortlisted for cute packaging, the focus is on the simplicity of opening. In addition, the product packaging can also help consumers to distinguish the specific quantity without knowing the amount, which makes the product packaging look more lovely.
creative packaging
For brand owners, the ultimate goal of a good packaging is to win the attention of consumers on the supermarket shelf, prompting them to finally buy, which is the so-called love at first sight. To achieve this, brands must communicate the uniqueness of their products when advertising. Budweiser has been very successful in product packaging differentiation, and the new beer packaging is eye-catching in the shape of a bow tie. The Champagne launched by Chateau Taittinger in France is also packaged in bottles of different colors, and it is finally very popular in the market.
The reason why many brands' products can be different is that they convey the concept of what you see is what you get. Similarly, some alcohol brands choose to use old-fashioned design concepts to send consumers a trustworthy signal. Loyalty, simplicity and cleanliness are all important messages that brands want to send to their customers.
In addition, consumers are also very concerned about green environmental protection, so brand owners also need to reflect the environmental protection of products on product packaging. Brown materials, neat packaging, and simple design fonts all make consumers think of being eco-friendly
Post time: Jun-15-2022