Since 2017, the popularity of self-media e-commerce and wechat business has accelerated the development of special-shaped handbags. Since then, special-shaped handbags have sprung up all over the world, occupying major markets.
With the improvement of consumption level, people have higher and higher requirements for the product itself. Compared with traditional beverages and glass bottles, special-shaped packaging has lower processing costs, and special-shaped packaging can provide consumers with a full sense of happiness.
The special-shaped bag is not a regular boxy bag, but an irregular shape. The special-shaped bag has excellent shelf appeal due to its changeable shape, and is a popular packaging form in foreign markets. With the improvement of people’s quality of life, special-shaped bags have gradually become one of the means for my country’s commodity manufacturers to improve brand awareness and increase product selling points. The special-shaped bag breaks through the shackles of the traditional square bag, turning the straight edge of the bag into a curved edge, reflecting different design styles, and has the characteristics of novelty, simplicity, clarity, easy identification, and prominent brand image. Compared with ordinary packaging, the special-shaped bag is more attractive, the product information is clear, the promotion effect is very obvious, and application functions such as zipper, hand hole, and mouth can be added arbitrarily, making the packaging more convenient and more user-friendly.